To everyone who’s loved our make-up brush & sponge cleaners since day one… get ready to fall in love all over again.
bailey.g has had a fresh new glow up. Luxury isn’t always neutral... sometimes it’s a daring shade of joy.
The OGs: 🍊 Happy Orange and 🌿 Magic Mint are now exclusively available in our 50ml size. We’ve thoughtfully retired the 100ml to ensure every tub stays as fresh, effective and easy to use as possible.
🌿 A Fresh New Mark
Our logo has evolved into something cleaner and more considered - a natural fit for a product designed to cleanse. The subtle leaf on the “g” is a quiet nod to our fresh, fruity fragrances and to what matters most to us: clean formulas, vegan values and beauty without cruelty.
🎨 A Joyful Take on Luxury
Our labels have also had a glow-up. While so much of the world is turning monochromatic, I’ve chosen to lean into colour. Colour can be both joyful and luxurious. Each lid shade was carefully considered, with hours spent exploring Pantone swatches to find the exact tones that felt modern, refined and unmistakably bailey.g.
This rebrand marks an exciting new chapter for bailey.g and I couldn’t be more proud of how it’s come together. Thank you for being here, for supporting a small local brand and for celebrating this glow-up with me. I can’t wait for you to experience it in your hands and as part of your everyday beauty ritual.
With so much love,
Bailey